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Marketing Strategy

Animals

Relevant Skills

Brand Strategy Communications Marketing Management Marketing Strategy

Published Date

Posted January 30, 2026
Animals

Digital Marketing Campaign Design

Project
Remote
Paws of L.A. Rescue
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* 2 people have applied to this opportunity
Our goal for this Taproot project is to create a clear digital marketing campaign that helps supporters take part in a simple, no-cost sign-up that generates ongoing support for our rescue.

We’re looking for a skilled marketing volunteer to help shape the campaign strategy, messaging, and digital content (including short-form video ideas) so supporters clearly understand how their everyday actions can directly support dogs in need. This project will focus on making the message approachable, easy to share, and effective at encouraging participation.
This project directly supports our mission by helping turn potential supporters into ongoing supporters in a way that costs them nothing and creates sustainable funding for our rescue work.

By improving how we communicate this opportunity, we can increase participation, strengthen long-term support, and ultimately help more dogs receive the care, resources to families, and second chances they deserve.
Our team is prepared to support this project by providing background on our rescue, access to existing supporter communications, and clear goals for the campaign. The Executive Director will work directly with the volunteer to provide feedback, make decisions quickly, and help move the project forward without delays.

We’re ready to implement the campaign once the strategy and materials are developed and will actively use the outcomes created through this project.

Paws of L.A. Rescue

Location

Los Angeles, California

Website

https://www.pawsoflarescue.org

Member Since

Oct 2018

Completed Taproot Plus Partnerships

23

Organization Mission

The purpose of Paws of L.A. Rescue is to rescue shelter, abandoned and neglected dogs and find appropriate permanent homes through adoption, education and awareness to the public about the understanding of humane animal care and the importance of spaying and neutering.

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