Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:

-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Through working with our organization on this project, the volunteer will support our mission by helping more divorcing parents of children with disabilities discover our state-approved education course and resources at the moment they need them most. Your work will expand our reach, increase access to affordable or free support, and ultimately create greater stability and brighter futures for children who are too often overlooked.

What You’ll Gain:

-Hands-on experience applying your Google Ads expertise to a real-world nonprofit campaign.
-The opportunity to collaborate with a mission-driven organization recognized in Florida’s legal and family support community.
-A meaningful way to strengthen your résumé or portfolio while making a measurable difference for families raising children with disabilities.
-The satisfaction of knowing your skills are directly helping parents in crisis access life-changing education and resources.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.