Stakeholder Research and User Persona Development

We are looking for a volunteer who can conduct a stakeholder research initiative for our organization.

Our organization needs a clear vision of who we're trying to engage in our programming, specifically our nonprofit membership program. We are hopeful that intentional research on our organization’s core stakeholders can help ensure that our product and service offerings hit all the right marks. This project will include gathering and analyzing information about target demographics, ideal forms of outreach, and/or what worked well or not during past outreach drives. This research could include digging into what our expected stakeholders are reading, who they’re influenced by, what are their most significant professional challenges, where they live, and demographic details.

Your research will fuel the work of building user personas - the end deliverable of this pro bono project. You will create a mock-up of personas for our current member, ideal future member, and other key stakeholders that may include individual donors, corporate partners, or foundation partners.

By synthesizing this information, you will empower our team to make better, data-backed decisions on how to progress toward our mission's goals.

Your important work with us on this project will give us a clearer picture of who we serve and provide an important foundation to our development of products and services that will best support them.

To prepare for this project, we have outlined who we believe our current core audiences are and who our aspirational audiences will be. You will have a dedicated team member to work with on this project. We plan to supplement this pro bono project with a SWOT analysis, using the results of both efforts to fuel a strategic growth plan and updated key messaging for our membership program.