Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one staff member on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

The Headache Alliance exists to make invisible diseases impossible to ignore. We work to elevate the voices of people living with migraine and other disabling headache disorders, conditions that impact more than 40 million Americans yet remain deeply stigmatized and underfunded.

By helping us launch and optimize our Google Ads Grant, you'll play a critical role in expanding our reach to the people who need us most; patients searching for answers, families seeking support, and advocates ready to take action. Your work will help direct thousands of people to free educational tools, advocacy trainings, and awareness campaigns, some of which have already led to real policy change.

It’s about using the power of search to break isolation, connect underserved communities to care, and build a movement for change. If you're passionate about digital impact and health equity, we’d love your help turning clicks into community and searches into support.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.